Uppercase is an India-based startup that operates in the retail market, specifically in the sector of sustainable luggage and backpacks. The company's main product line includes a variety of backpacks and trolley bags, all of which are designed with a focus on sustainability, durability, and functionality.

Uppercase's products are made from vegan leather, a type of synthetic leather that doesn't use any animal products. This makes them a popular choice among environmentally-conscious consumers. The bags are also designed to be water-resistant and come with rain-proof zippers, making them suitable for use in all weather conditions.

The company's target customers are both men and women who need reliable and sustainable bags for various purposes, such as college, office use, or travel. The products come with a warranty of 750 to 2500 days, which is a testament to their durability and the company's confidence in their quality.

Uppercase operates on a direct-to-consumer business model, selling their products directly to customers through their website. This allows them to cut out the middleman and offer their products at competitive prices. The company makes money by selling these products at a profit.

In conclusion, Uppercase is a promising startup in the sustainable luggage market, offering high-quality, durable, and eco-friendly products directly to consumers at competitive prices.

Keywords: Sustainable, Luggage, Backpacks, Vegan Leather, Water-Resistant, Direct-to-Consumer, Eco-Friendly, Durable, Competitive Prices, Warranty.