Admedo is a UK-based startup that offers a fully transparent programmatic marketing platform. Founded in 2013 by Nick Moutter and Laura Bowen, the company aims to revolutionize the programmatic advertising industry by providing a straightforward, cost-effective solution for businesses of all sizes.

Admedo's platform is designed to be user-friendly and customizable, allowing clients to manage their advertising campaigns efficiently. The platform includes a range of tools such as DSP (Demand Side Platform) and DMP (Data Management Platform) capabilities, ad serving, and creative management, all within a single user interface. This unified approach ensures that businesses can launch data-driven programmatic campaigns quickly and allocate their marketing budgets more effectively.

The company's primary clients are businesses looking to optimize their digital advertising efforts. These clients range from small startups to large enterprises across various industries. Admedo operates in the digital advertising market, which is highly competitive and constantly evolving.

Admedo's business model is based on providing a transparent, all-in-one solution at a fraction of the market rate cost. Unlike many competitors, Admedo does not lock clients into long-term contracts or impose hidden fees. Instead, they offer a flexible, pay-as-you-go pricing structure, ensuring that clients only pay for the services they use. This approach not only makes programmatic advertising more accessible but also builds trust with clients by offering full transparency.

In summary, Admedo stands out in the programmatic advertising market by offering a transparent, customizable, and cost-effective platform that caters to the unique needs of each business. Their commitment to transparency and flexibility sets them apart from competitors and positions them as a leader in the industry.

Keywords: programmatic marketing, transparency, customizable, cost-effective, DSP, DMP, ad serving, digital advertising, flexible pricing, user-friendly.