Alice.com operates in the specialty coffee market, offering personalized coffee subscriptions tailored to individual tastes and delivered directly to customers' doorsteps. The company primarily serves coffee enthusiasts looking for a convenient and customized coffee experience. Alice.com employs a subscription-based business model, where customers sign up for monthly deliveries of coffee. Revenue is generated through these subscription fees, and the company also incentivizes customer referrals by offering free coffee for successful recommendations. This approach not only drives customer acquisition but also fosters loyalty and community engagement.

Keywords: coffee, subscription, personalized, delivery, doorstep, referral, rewards, trial, monthly, customized.