Arable operates in the agritech sector, providing an integrated analytics platform designed for growers, advisors, and agribusinesses. The company's core product, the Arable Mark, is a unique device that combines weather and plant measurements, sending data to the cloud for real-time access. This platform offers continuous visibility of stress, pest, and disease indicators, empowering users to make informed decisions to enhance crop quality and longevity. Arable serves clients in the agricultural industry, including individual farmers, agricultural advisors, and large agribusinesses. The company operates on a B2B (business-to-business) model, generating revenue through the sale of its hardware devices and subscription fees for its software platform. The platform's unique selling proposition lies in its ability to provide customized weather forecasts and actionable insights, which are crucial for managing weather risks and optimizing crop health. Arable's market includes regions with significant agricultural activities, and its technology is designed to be easily installed and integrated into existing farm operations. The company's business model focuses on providing a comprehensive solution that combines hardware and software to deliver precise, field-specific data, thereby helping clients to manage and prioritize actions in variable microclimates.

Keywords: agritech, analytics platform, crop management, weather measurements, plant health, real-time data, B2B, subscription model, customized forecasts, agricultural advisors.