AS Roma SpA is a professional football club based in Rome, Italy, competing in Serie A, the top tier of Italian football. The club serves a global fanbase, providing exclusive content, official merchandise, and unique matchday experiences through its digital platforms. AS Roma operates in the sports and entertainment market, leveraging its brand and fan loyalty to generate revenue from ticket sales, broadcasting rights, sponsorships, and merchandise sales. The business model focuses on engaging fans through various digital channels, enhancing fan experience, and building a strong community around the club. The club also collaborates with partners to offer additional content and services, ensuring a comprehensive fan engagement strategy.

Keywords: football, Serie A, Rome, fan engagement, digital platforms, merchandise, broadcasting rights, sponsorships, matchday experiences, sports entertainment.