BlueFocus
Financials
Estimates*
| CNY | 2019 | 2020 | 2021 | 2022 | 2023 | 2025 |
|---|---|---|---|---|---|---|
| Revenues | 28.1b | 40.5b | 40.1b | 36.7b | 52.6b | 491.3b |
| % growth | - | 44 % | (1 %) | (8 %) | 43 % | - |
| EBITDA | 1.2b | 1.5b | 1.4b | 527m | 638m | - |
| % EBITDA margin | 4 % | 4 % | 4 % | 1 % | 1 % | - |
| Profit | 710m | 724m | 522m | (2.2b) | 117m | - |
| % profit margin | 3 % | 2 % | 1 % | (6 %) | - | - |
| R&D budget | 32.0m | 46.8m | 65.4m | 72.4m | 89.4m | - |
| Date | Investors | Amount | Round |
|---|---|---|---|
JPY10.0m | Series A | ||
JPY54.0m | Seed | ||
CNY60.0m | Series A | ||
| Total Funding | AUD13.5m | ||
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EditBlueFocus Group is a marketing technology company that leverages big data and social networks to enhance enterprise capabilities. The company offers a wide range of services including consumer insight, content development, event management, customer relationship management (CRM), intelligent media placement, scene marketing, and sales promotion solutions. BlueFocus Group serves a diverse clientele, including many Fortune 500 companies in North America and Europe, as well as Chinese companies expanding internationally. The company operates in the marketing and advertising industry, focusing on providing comprehensive communication services to its clients. BlueFocus Group's business model revolves around offering tailored marketing solutions that help businesses optimize their marketing strategies and achieve better engagement with their target audiences. The company generates revenue through service fees and long-term contracts with its clients.
Keywords: marketing technology, big data, social networks, consumer insight, content development, event management, CRM, media placement, scene marketing, sales promotions.
Tech stack
