BlueStone.com is an online jewelry retailer that specializes in high-quality, designer pieces. The company operates in the luxury goods market, serving customers who value unique, handcrafted jewelry. Their product range includes gold, diamond, and solitaire pieces, all of which come with certificates of authenticity from reputable agencies.

BlueStone's business model is centered around providing a seamless and risk-free shopping experience for its customers. They offer free shipping and insurance on all purchases, ensuring that the goods reach the customer securely. In addition, they have a 30-day return policy, offering a full refund or exchange if the customer is not fully satisfied with the product.

Furthermore, BlueStone offers a unique 'Try at Home' service, where customers can shortlist pieces they are interested in and book an appointment to try them on at home. This service harks back to a more traditional shopping experience and is a unique selling point for the company.

The company also offers a lifetime exchange and buyback policy, allowing customers to exchange old BlueStone jewelry for new designs or cash. This policy not only encourages repeat business but also builds customer loyalty.

In terms of revenue, BlueStone makes money by selling its products directly to consumers through its website. The company's commitment to quality, authenticity, and customer service has helped it build a strong reputation in the market, attracting a loyal customer base.

Keywords: Online Retailer, Jewelry, Luxury Goods, Customer Service, Free Shipping, Insurance, Return Policy, Try at Home, Exchange and Buyback Policy, Direct-to-Consumer.