Clare is a direct-to-consumer paint company that simplifies the home painting process by offering premium, zero VOC (volatile organic compounds) paint, curated color palettes, and expert advice, all available for purchase online. The company targets homeowners, renters, and interior designers looking for high-quality, eco-friendly paint options without the hassle of visiting a hardware store. Clare operates in the home improvement market, leveraging an e-commerce business model to sell its products directly to consumers. Revenue is generated through the sale of paint, painting supplies, and peel-and-stick paint samples. The company also offers free shipping on orders over a certain amount and a rewards program where customers can earn points towards cash back on purchases. Clare's unique selling proposition includes its designer-curated color selections, superior coverage, and highly durable finishes, making it a preferred choice for those seeking convenience and quality in their home improvement projects.

Keywords: premium paint, zero VOC, curated colors, home delivery, eco-friendly, e-commerce, interior design, rewards program, superior coverage, durable finish.