Crimson Hexagon, now merged with Brandwatch, is a premier social intelligence company that provides advanced software solutions for social listening and analytics. The company serves a diverse range of clients, including major corporations such as Unilever, Whirlpool, British Airways, Walmart, and Dell. Operating in the social intelligence market, Crimson Hexagon helps businesses understand consumer sentiment, track brand performance, and optimize marketing strategies through comprehensive data analysis.

The business model revolves around offering subscription-based access to its powerful social listening platform, which aggregates and analyzes data from various social media channels. This enables clients to gain actionable insights into consumer behavior, brand perception, and market trends. By leveraging these insights, companies can make informed decisions to enhance customer experience, manage crises, and improve their overall brand strategy.

Crimson Hexagon generates revenue primarily through subscription fees for its platform, which is tailored to meet the specific needs of each client. The company also offers additional services such as custom reports and consulting to further assist businesses in maximizing the value of their social intelligence data.

Keywords: social intelligence, social listening, consumer insights, brand management, data analytics, market trends, customer experience, crisis management, influencer marketing, competitive analysis.