Dance.co is a subscription-based electric mobility service that provides customers with their own electric bike (ebike) or moped for a fixed monthly fee. The company operates in the growing market of eco-friendly transportation, catering to individuals seeking a sustainable and convenient alternative to traditional vehicles or public transportation.

The business model of Dance.co is straightforward: customers pay a monthly or annual subscription fee and in return, they receive a top-of-the-range ebike or moped, complete with a high-quality lock. The subscription also includes on-demand repairs, theft protection, and liability insurance for mopeds. Customers can book repairs through the Dance.co app, and the company promises to fix or replace the vehicle by the end of the next working day.

Dance.co also offers ride tracking through its app and optional accessories for an additional fee. The ebikes and mopeds come with a removable battery and charger, which can be plugged into any standard power outlet. Charging times are approximately 3 hours for ebikes and 6-8 hours for mopeds.

The company differentiates itself from traditional ownership or shared services by offering the benefits of personal ownership with the flexibility of a subscription. This approach allows users to avoid the upfront costs and maintenance responsibilities associated with owning a vehicle while still enjoying the convenience of having their own ride.

In terms of revenue, Dance.co makes money primarily through its subscription fees. The company also generates income from optional accessories and potential fees incurred by damage caused by non-Dance accessories.

Keywords: Subscription-based, Electric Mobility, Ebike, Moped, On-demand Repairs, Theft Protection, Liability Insurance, Ride Tracking, Eco-friendly Transportation, Flexible Membership.