DanceOn is a leading global brand in dance entertainment, co-founded by Madonna and in partnership with Nigel Lythgoe, the creator of 'So You Think You Can Dance.' The company operates within the digital media and entertainment market, focusing on dance programming and content. DanceOn serves a diverse audience, including dance enthusiasts, professional dancers, and choreographers. The platform features a wide range of dance content, from iconic performances by entities like The Rockettes to emerging stars such as Beyonce's Les Twins and Dominic Sandoval. DanceOn generates revenue through advertising, sponsorships, and partnerships with major brands and entertainment entities. The business model leverages its vast digital community and influential network of dancers to create engaging and monetizable content.

Keywords: dance entertainment, digital media, choreographers, Madonna, Nigel Lythgoe, advertising, sponsorships, digital community, influencers, content creation.