Emplate operates in the retail technology sector, providing a specialized platform designed to enhance engagement between shopping malls, their tenants, and customers. The core product, The Mall Engagement Platform, offers tools that help malls and tenants optimize their marketing efforts, increase footfall, and build customer loyalty. The platform features intuitive tenant tools for app and web integration, live performance analytics, and monthly effect reporting. Emplate primarily serves shopping malls and their tenants, aiming to address the challenges posed by changing consumer behaviors and the rise of e-commerce. The business model is likely subscription-based, where malls and tenants pay for access to the platform and its various features. Revenue is generated through these subscriptions as well as potential add-on services or premium features. Emplate's market includes shopping malls looking to modernize their engagement strategies and improve their digital presence. The company has received investment from Hypezone, part of the Heartland A/S organization, to drive international growth.

Keywords: mall engagement, tenant tools, customer loyalty, footfall increase, live analytics, monthly reporting, retail technology, digital presence, subscription model, investment growth.