Exactag is a cloud-based marketing attribution platform that transforms how businesses understand their customer journeys. The company serves Chief Marketing Officers (CMOs) and marketing decision-makers, primarily in the digital marketing sector. By providing a comprehensive platform for managing and analyzing marketing performance data, Exactag enables its clients to optimize their budget allocation and resource management based on data-driven insights. The business operates on a Software-as-a-Service (SaaS) model, generating revenue through subscription fees for access to its platform and services. Exactag's innovative approach has earned it recognition as one of Germany's most innovative companies in 2023. The platform's core features include performance measurement, report generation, and actionable insights, all designed to help businesses maximize their marketing efficiency and effectiveness.

Keywords: marketing attribution, cloud-based, data-driven, CMOs, digital marketing, SaaS, performance measurement, budget optimization, resource management, Germany.