Fabletics is a direct-to-consumer activewear brand co-founded by actress Kate Hudson, targeting women who seek stylish and high-quality workout clothing at accessible prices. The company operates in the athleisure market, offering a subscription-based business model where members receive personalized outfit recommendations each month. Customers can choose to shop or skip by the 5th of every month to avoid a $49.95 charge, which becomes a member credit that can be used at any time. Fabletics generates revenue through its VIP membership program, individual sales, and retail stores. The brand also engages in social responsibility initiatives, partnering with charities such as the NAACP Legal Defense Fund and Black Lives Matter. Fabletics aims to motivate and support women in leading healthy and active lives by providing fashionable and functional activewear.

Keywords: activewear, subscription, personalized outfits, VIP membership, athleisure, Kate Hudson, affordable, stylish, direct-to-consumer, social responsibility.