Formula E operates as an electric street racing series, focusing on sustainability and innovation in the automotive industry. The company serves a global audience of motorsport enthusiasts, environmentally conscious consumers, and technology aficionados. Operating in the sports and entertainment market, Formula E generates revenue through various streams including race event ticket sales, sponsorships, broadcasting rights, and merchandise. The business model leverages fan engagement through interactive features like Fanboost and esports competitions, enhancing viewer experience and loyalty. Formula E also collaborates with major automotive manufacturers and technology companies, further driving innovation in electric vehicle technology.

Keywords: electric racing, sustainability, innovation, fan engagement, esports, automotive technology, sponsorships, broadcasting rights, merchandise, global audience.