Flashtalking is a leading independent ad server specializing in data-driven personalized advertising and advanced analytics. The company serves sophisticated advertisers across various industries, including automotive, consumer packaged goods, financial services, retail, sports betting, travel, and video gaming. Operating in the digital advertising market, Flashtalking's business model revolves around providing tools and services that enable advertisers to personalize their ads in real-time, analyze their effectiveness, and optimize campaigns to drive better engagement and return on investment. The company generates revenue through subscription fees for its ad-serving platform and additional services such as creative personalization and identity management. Flashtalking's platform is designed to help advertisers deliver more relevant and engaging ads, ultimately improving their advertising performance and efficiency.

Keywords: ad server, personalized advertising, advanced analytics, digital advertising, real-time data, campaign optimization, global advertisers, creative personalization, identity management, engagement.