HabitAware is a health tech startup that focuses on helping individuals manage Body-Focused Repetitive Behaviors (BFRBs) through innovative wearable technology and educational resources. The company’s flagship product, the Keen2 smart bracelet, is designed to help users become aware of and reduce behaviors such as hair pulling, skin picking, and nail biting. The bracelet uses gentle vibrations to alert users when they are engaging in these behaviors, promoting mindfulness and behavior change.

HabitAware primarily serves individuals who struggle with BFRBs, a group that includes approximately 1 in 20 people. This market is often underserved in the broader mental health landscape, making HabitAware’s offerings particularly valuable. The company also targets mental health professionals who can recommend the product to their clients.

The business operates in the health and wellness sector, specifically within the niche of mental health and behavior modification. HabitAware’s business model includes direct-to-consumer sales through their website, as well as partnerships with mental health professionals and organizations. The company generates revenue through the sale of the Keen2 bracelet and associated educational courses, such as the Love, Strength, and Awareness eCourse, which guides users through a structured behavior change methodology.

In addition to product sales, HabitAware has an affiliate program that allows partners to earn commissions by promoting the Keen2 bracelet. This program is free to join and does not require technical expertise, making it accessible to a wide range of potential affiliates.

In summary, HabitAware leverages wearable technology and educational resources to help individuals manage BFRBs, serving a niche but significant market within the mental health sector. The company’s revenue streams include product sales and affiliate partnerships.

Keywords: BFRB, wearable technology, mental health, behavior modification, Keen2 bracelet, mindfulness, health tech, direct-to-consumer, affiliate program, educational courses.