Hairstrong operates in the personal care and accessories market, specializing in high-performance hair scrunchies designed for active individuals. The company targets fitness enthusiasts, athletes, and professionals who require reliable hair management solutions during workouts and daily activities. Hairstrong's core product is its adjustable scrunchie, known for its durability, comfort, and ability to stay in place regardless of hair type or activity level. The business model revolves around direct-to-consumer sales through its e-commerce platform, offering various collections and bundles to cater to different needs and preferences. Revenue is generated through product sales, with additional income from collaborations and limited edition releases. Hairstrong also provides free shipping on orders over a certain amount and offers a 100-day warranty to enhance customer satisfaction.

Keywords: adjustable scrunchies, durable hair ties, fitness accessories, active lifestyle, e-commerce, direct-to-consumer, high-performance, personal care, athlete-focused, hair management.