Hipcricket, operating in the digital marketing and document management sectors, offers a suite of solutions designed to enhance customer engagement and streamline document workflows. The company serves a diverse range of clients, including enterprises looking to improve their customer interaction and document handling processes. Hipcricket's business model revolves around providing software-as-a-service (SaaS) solutions, which generate revenue through subscription fees and service contracts. Key offerings include mobile messaging for marketing, secure cloud-based faxing, document capture with optical character recognition, and customer data platforms for omnichannel orchestration. These solutions help businesses increase productivity, ensure compliance with industry standards, and improve customer satisfaction.

Keywords: omnichannel, customer engagement, document management, SaaS, mobile messaging, cloud faxing, OCR, compliance, productivity, marketing.