Honey, now part of the PayPal family, operates as a browser extension that enhances the online shopping experience by automatically finding and applying coupon codes at checkout. This service is designed to help users save money effortlessly while shopping online. Honey primarily serves individual consumers who frequently shop online, offering them a seamless way to discover discounts without the need to manually search for coupon codes. The company operates in the e-commerce market, leveraging its technology to integrate with various online retailers. Honey's business model revolves around earning a commission from partner retailers when users make purchases using the coupons found by the extension. Additionally, Honey offers a rewards program called Honey Gold, where users can earn points that can be redeemed for gift cards at popular stores. This dual revenue stream of affiliate commissions and rewards program engagement helps Honey maintain its financial health while providing value to its users.

Keywords: browser extension, coupon codes, online shopping, savings, e-commerce, PayPal, Honey Gold, rewards program, affiliate commissions, consumer technology.