Numerator, formerly known as InfoScout, operates in the market intelligence sector, providing comprehensive insights into consumer purchase behavior across both online and offline channels. The company serves a diverse range of clients, including retailers, brands, and agencies, helping them understand what consumers buy and why they make those choices. Numerator's core product, the Numerator OmniPanel, integrates sales data with various causal influences such as advertising exposures, promotions, and pricing to offer a holistic view of the omnichannel market. The business model revolves around subscription-based services, where clients pay for access to real-time data and analytics tools. This allows Numerator to generate recurring revenue while continuously updating its data offerings. The company also publishes a weekly Pricing Tracker, which monitors online pricing and availability, providing timely insights during market fluctuations like those seen during the COVID-19 pandemic. By offering on-demand access to fresh insights and purchase behavior data, Numerator empowers businesses to make informed decisions quickly, adapting to the ever-changing consumer landscape.

Keywords: market intelligence, consumer behavior, omnichannel, sales data, advertising exposure, promotions, pricing, real-time insights, subscription-based, analytics.