Keap, formerly known as Infusionsoft, operates in the customer relationship management (CRM) and marketing automation market. The company provides an all-in-one platform designed to help small businesses and solopreneurs streamline their sales and marketing processes. Keap's software enables users to manage customer interactions, automate follow-ups, and create repeatable sales processes. The platform offers various packages tailored to different business needs, from solopreneurs to growing businesses with custom requirements. Keap generates revenue through subscription-based pricing models, offering different tiers of service that cater to the specific needs of its clients. The company serves a diverse range of clients, primarily small businesses looking to improve customer service, increase sales, and save time through automation. Keap's business model focuses on providing value through its comprehensive suite of tools that help businesses convert leads into paying customers, organize their operations, and automate repetitive tasks. The company also offers resources such as live demos, webinars, and customer support to ensure users can maximize the benefits of their platform.

Keywords: CRM, marketing automation, small businesses, sales processes, customer service, lead conversion, automation, subscription-based, solopreneurs, business growth.