Intuity Medical Inc. operates in the healthcare sector, focusing on innovative solutions for diabetes management. The company's core product, the POGO Automatic meter, simplifies blood glucose testing by integrating lancing and blood collection into a single 10-test cartridge. This system eliminates the need for handling individual lancets and test strips, making the testing process quicker and more convenient for users. Intuity Medical serves individuals with diabetes, providing them with a discreet and efficient way to monitor their blood glucose levels. The company also offers a live, one-on-one health coaching program, pairing users with certified diabetes educators for personalized support and guidance. Intuity Medical's business model revolves around the sale of its POGO Automatic meters and test cartridges, as well as its health coaching services. Revenue is generated through direct sales to consumers and partnerships with healthcare providers. The company operates primarily in the medical device market, targeting both individual users and healthcare institutions.

Keywords: diabetes management, blood glucose monitoring, POGO Automatic, health coaching, medical devices, lancing, blood collection, test cartridges, healthcare, personalized support.