Invoca is a cutting-edge technology company that specializes in AI-powered call tracking and conversational analytics. The company provides a platform that helps businesses track and analyze phone calls to gain valuable insights from customer conversations. This data is crucial for marketers who want to optimize their advertising strategies and improve customer acquisition.

Invoca primarily serves marketers and sales teams across various industries, including retail, finance, healthcare, and telecommunications. The platform is designed to integrate seamlessly with popular marketing and sales tools such as Google Ads, Microsoft Advertising, Facebook, Adobe Experience Cloud, Google Analytics, Instagram, and Salesforce. This makes it easier for businesses to connect their offline and online customer data, providing a more comprehensive view of their marketing efforts.

The market Invoca operates in is the marketing technology (MarTech) sector, which focuses on tools and technologies that help businesses manage and optimize their marketing processes. Within this sector, Invoca is particularly focused on call tracking and conversational analytics, a niche that is becoming increasingly important as businesses look to leverage first-party data (data collected directly from customers) to drive their marketing strategies.

Invoca's business model is based on a software-as-a-service (SaaS) approach. This means that clients subscribe to the platform and pay a recurring fee to access its features and services. The company makes money through these subscription fees, which can vary based on the level of service and the number of features a client needs. Additionally, Invoca offers various integrations and add-ons that can be purchased to enhance the platform's capabilities.

In summary, Invoca helps businesses improve their marketing performance by providing detailed insights from customer phone calls. This allows marketers to make data-driven decisions, optimize their advertising spend, and ultimately increase their return on investment (ROI).

Keywords: AI, call tracking, conversational analytics, marketing, SaaS, first-party data, integrations, advertising, customer insights, MarTech.