Jiemian.com is a financial technology startup that operates in the Chinese market. The company's primary focus is on promoting financial literacy and investment knowledge, particularly in the area of Exchange Traded Funds (ETFs). It does this through organizing and hosting investment simulation competitions, such as the National ETF Simulation Investment Elite Challenge. This event is designed to guide a broad range of investors to deepen their understanding of ETF investment knowledge, learn ETF investment methods, and cultivate rational investment concepts.

The competition is conducted on the Oriental Wealth APP platform, which is provided by Jiemian.com. Participants can compete in simulated investment tracks, knowledge competition tracks, and industry report tracks specifically for university students. The competition not only promotes the convenience of investing in ETFs and participating in the capital market, but also helps to promote ETFs across the market, creating a wide-reaching and influential ETF investor education event.

Jiemian.com's business model is based on providing a platform for these competitions, and it likely generates revenue through partnerships with other financial companies, advertising, and possibly fees from participants or viewers. The company serves a broad range of clients, from individual investors looking to improve their financial literacy and investment skills, to financial companies seeking to promote their products and services.

Keywords: Financial Technology, Investment Education, ETFs, Simulation Competitions, Financial Literacy, Chinese Market, Investment Platform, Financial Services, Capital Market, Investor Education.