Ladder Life is a digital-first life insurance startup that operates in the financial services market. The company's primary clientele are individuals seeking life insurance coverage, with a particular focus on those who prefer a digital, hassle-free process. Ladder Life's business model is unique in that it offers term life insurance, which is a type of life insurance that provides coverage for a specific period (10-30 years). This is in contrast to whole life insurance, which provides coverage for as long as the policyholder pays the premiums.

The company's digital approach allows customers to apply for up to $3 million in coverage without the need for medical examinations or paperwork. For coverage amounts greater than this, a quick, free, at-home health check may be required. This digital model not only simplifies the application process but also reduces costs, making term life insurance more affordable for customers.

Ladder Life generates revenue through the premiums paid by policyholders. The company also provides a coverage calculator to help customers determine how much life insurance they need, typically recommending coverage equal to 10 times the individual's salary. This amount is intended to cover significant expenses such as a mortgage, debt, higher education, and an emergency fund.

In summary, Ladder Life is a digital life insurance provider that offers term life insurance to individuals seeking affordable, hassle-free coverage.

Keywords: Life Insurance, Digital, Term Life Insurance, Coverage, Premiums, Affordable, Hassle-Free, Financial Services, Health Check, Coverage Calculator.