Lasting is a company that provides guided marriage counseling and parenting support through a mobile app. It serves couples and families looking to improve their relationships and parenting skills. Operating in the digital health and wellness market, Lasting leverages decades of scientific research to offer personalized therapy sessions and actionable insights. The business model is subscription-based, generating revenue through monthly or annual fees paid by users for access to premium content and features. Lasting's app is designed to be accessible and inclusive, ensuring that users with disabilities can benefit from its services. The company reports that 94% of users experience stronger relationships, and 80% feel more confident as parents. Lasting's mission is to show everyone how to love better, emphasizing the importance of healthy relationships for overall well-being.

Keywords: marriage counseling, parenting support, digital health, wellness app, subscription model, relationship improvement, scientific research, personalized therapy, accessibility, family well-being.