LiftUpp operates in the educational technology sector, providing an advanced assessment platform designed to enhance student learning through secure, data-driven evaluations. The company primarily serves educational institutions, including universities and colleges, that seek to improve their assessment processes and outcomes. LiftUpp's platform allows educators to assess students' strengths and weaknesses more effectively while reducing the potential for cheating. The business model is subscription-based, where institutions pay for access to the platform and its features. Revenue is generated through these subscriptions, which can vary based on the size of the institution and the specific needs of the client.

Keywords: educational technology, assessment platform, student learning, secure evaluations, data-driven, universities, colleges, subscription-based, cheating prevention, strengths and weaknesses.