Linda Pesa Ltd. operates in the financial technology sector, focusing on small and medium-sized enterprises (SMEs) in Africa. The company provides a business management application designed to help SME owners manage their operations effectively and accumulate credit information. This accumulated data is then used to visualize the business activities of SMEs, making it easier for them to access financial markets and secure funding. The primary clients are SME owners in Africa who struggle with credit accumulation and market access. Linda Pesa Ltd. operates on a B2B (business-to-business) model, generating revenue through subscription fees for its app and potentially through partnerships with financial institutions. The company aims to build financial infrastructure in Africa by reducing the opacity of SME operations and lowering the high bad debt rate that deters investment in this sector.

Keywords: SME, Africa, business management, credit accumulation, financial markets, fintech, B2B, subscription, financial infrastructure, investment.