M1 Finance is a technology-first financial services company that offers a range of investment and lending products to its clients. The company operates in the financial technology market, serving a broad spectrum of clients, from individual investors to more sophisticated market participants.

M1 Finance's primary offering is its investment platform, which allows users to invest in a variety of financial instruments. The company offers incentives to invest, such as cash bonuses ranging from $250 to $10,000. To ensure the security of its clients' investments, M1 uses the latest information security technologies.

In addition to its investment platform, M1 Finance also offers margin loans. These loans allow clients to borrow against 40% of their portfolio's value at competitive rates, providing an additional way for clients to leverage their investments.

M1 Finance also offers a credit card, the Owner’s Rewards Card, which provides up to 10% cash back on purchases. The cash back can be automatically reinvested into the client's portfolio, providing another way for clients to grow their investments.

The company's business model is based on earning revenue from interest on margin loans, subscription fees for its M1 Plus service, and interchange fees from its credit card.

As of August 2023, M1 Finance has earned the trust of hundreds of thousands of clients, managing $7 billion in assets.

Keywords: Financial Technology, Investment Platform, Margin Loans, Information Security, Credit Card Rewards, Cash Back, Portfolio Management, Asset Management, Subscription Service, Interchange Fees.