MindLabs operates in the mental health and wellness market, providing a mobile application designed to enhance mental fitness through video classes led by experts in neuroscience, psychology, breathwork, and mindfulness. The app integrates data from wearables to calculate metrics such as sleep quality, resilience to stress, and physical activity, offering personalized recommendations based on real-time data. Clients include individuals seeking to improve their mental health and fitness, particularly those experiencing stress, anxiety, sleep issues, loneliness, and a need for relaxation or focus. The business model is subscription-based, with users paying for access to the app's extensive library of over 1,000 video classes and personalized coaching. Revenue is generated through these subscriptions, with additional potential from partnerships with wearable device manufacturers and corporate wellness programs.

Keywords: mental health, video classes, neuroscience, psychology, breathwork, mindfulness, wearable data, personalized recommendations, subscription model, mental fitness.