Minted.com is an online marketplace that connects independent artists with customers seeking unique, high-quality designs. The company operates in the consumer goods and e-commerce market, serving a broad range of clients including individuals, families, and businesses. Minted's offerings span a wide array of products such as holiday cards, personalized stationery, art prints, gift wrap, and home decor items.

The company's business model is distinctive, leveraging a crowdsourcing approach to curate its product offerings. Artists from around the world submit their designs to Minted's Design Challenge platform, where customers and other artists vote on the best work. The winning designs are then produced and sold by Minted, with the artists receiving a portion of the sales. This model allows Minted to continually refresh its product offerings with unique, customer-approved designs while also supporting independent artists.

Minted generates revenue through the sale of these products. The company also offers a membership program, Minted More, which provides members with discounts and exclusive access to products, further driving revenue.

In addition to its e-commerce operations, Minted also offers value-added services such as free recipient addressing and high-quality paper and printing options, enhancing the overall customer experience and differentiating the company from other online retailers.

Keywords: E-commerce, Independent Artists, Crowdsourcing, Consumer Goods, Personalized Stationery, Art Prints, Home Decor, Design Challenge, Membership Program, Value-Added Services.