Needed operates in the maternal health and wellness market, focusing on prenatal and postpartum nutrition. The company targets expecting and new mothers, offering a range of nutritional supplements designed to address common nutrient deficiencies. Needed's core product is a redesigned prenatal vitamin that includes essential nutrients such as Omega 3 DHA and EPA, Collagen Protein, and Prebiotics and Probiotics. The business model is direct-to-consumer, primarily through their website, where customers can purchase individual products or subscribe to monthly plans. Revenue is generated through product sales and subscription services. The company emphasizes research-backed formulations to ensure optimal nourishment for mothers before, during, and after pregnancy.

Keywords: prenatal vitamins, maternal health, Omega 3, Collagen Protein, Probiotics, nutrient deficiencies, postpartum nutrition, direct-to-consumer, subscription service, research-backed.