Ning operates as a comprehensive online platform that enables users to create their own custom social networks. The company serves a diverse range of clients, including individuals, small businesses, and large organizations, who seek to build and manage their own online communities. Operating in the social media and community management market, Ning provides tools and features that allow users to design, launch, and maintain their social networks with minimal effort. The business model is primarily subscription-based, offering various pricing tiers that cater to different levels of service and customization. Revenue is generated through these subscription fees, as well as additional charges for premium features and services. Ning's platform is designed to be user-friendly, making it accessible even to those with limited technical expertise. Key features include customizable design options, social media integration, and robust community management tools. The company also offers a 14-day free trial to attract new users and demonstrate the platform's capabilities.

Keywords: social networks, community management, social media integration, customizable design, subscription-based, online platform, user-friendly, premium features, small businesses, large organizations.