OrthoFi operates in the orthodontic industry, providing technology-driven payment solutions that make orthodontic treatments more affordable and accessible. The company serves orthodontic practices and their patients, primarily in the United States. OrthoFi's business model revolves around offering a platform that allows patients to design customized payment plans that fit their budgets, thereby increasing the likelihood of treatment acceptance. The company generates revenue through service fees charged to orthodontic practices for using its platform. By leveraging technology, OrthoFi aims to streamline the financial aspects of orthodontic care, making it easier for patients to afford treatments and for practices to manage their finances efficiently.

Keywords: orthodontics, payment solutions, technology-driven, affordable treatments, patient financing, customized plans, orthodontic practices, healthcare technology, financial management, Denver-based.