Peanut Labs, Inc

Peanut Labs, Inc

Monetizing user engagement through surveys and marketing offers, rewarding opinions with virtual currency. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
$13—19m (Dealroom.co estimates Feb 2008.)
San Francisco California (HQ)
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DateInvestorsAmountRound
-

N/A

-
N/A

$1.0m

Series A
N/A

$3.2m

Series B
Total Funding$4.2m

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Peanut Labs is a dynamic startup that specializes in helping businesses generate revenue through user engagement. Operating primarily in the digital marketing and market research sectors, Peanut Labs connects companies with consumers who are eager to share their opinions in exchange for rewards. This is achieved through a combination of surveys and marketing offers from well-known brands.

The company serves a diverse range of clients, including market research firms, advertising agencies, and brands looking to gain consumer insights. By offering surveys and marketing offers, Peanut Labs provides a platform where users can spend 1-3 minutes per engagement to earn rewards. This not only incentivizes users to participate but also ensures higher engagement rates compared to traditional advertising methods.

Peanut Labs operates on a business model that monetizes user traffic through these surveys and offers. Every time a user completes a survey or engages with a marketing offer, the company earns revenue. Users, in turn, are rewarded with virtual currency or other incentives, creating a mutually beneficial ecosystem.

The company leverages its lightweight Software Development Kit (SDK) to integrate seamlessly with various platforms, making it easy for clients to adopt their solutions. Additionally, Peanut Labs provides historical data to help clients estimate potential earnings, adding a layer of transparency and predictability to their services.

In summary, Peanut Labs is a startup that excels in monetizing user engagement through surveys and marketing offers, serving a wide range of clients in the digital marketing and market research industries. Their business model focuses on generating revenue by rewarding users for their participation, ensuring high engagement rates and valuable consumer insights for their clients.

Keywords: user engagement, surveys, marketing offers, rewards, digital marketing, market research, SDK integration, consumer insights, revenue generation, virtual currency.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.