Plexure is a technology company specializing in mobile engagement solutions for quick service restaurants (QSRs). Founded in 2010, Plexure helps brands build personalized relationships with their customers at scale. The company operates in the digital marketing and customer engagement market, providing a platform that leverages data to run high-volume, high-frequency marketing campaigns. Plexure's primary clients are QSRs looking to enhance their digital transformation, particularly in areas like ordering, payment, and personalized rewards. The business model is based on a SaaS (Software as a Service) platform, generating revenue through subscription fees from its clients. Plexure serves over 220 million platform users across 61 countries, with a global presence in cities like Tokyo, Copenhagen, London, Auckland, and Atlanta. The company is dual-listed on the NZX and ASX under the ticker PX1.

Keywords: mobile engagement, QSRs, digital marketing, customer loyalty, SaaS, personalized campaigns, data-driven, global presence, subscription model, digital transformation.