Protea Hotels by Marriott is a distinguished hospitality brand with a significant presence across Africa. The company operates in the mid to upmarket hotel segment, offering a range of accommodations from city hotels to bush lodges. Protea Hotels serves a diverse clientele, including business travelers, tourists, and families seeking quality lodging and personalized service experiences.

The market Protea Hotels operates in is the African hospitality sector, which is experiencing growth due to increasing tourism and business travel on the continent. The brand is part of Marriott International, a global leader in the hospitality industry, which enhances its credibility and reach.

Protea Hotels' business model revolves around providing exceptional lodging experiences. The company makes money primarily through room bookings, dining services, and various guest amenities. They offer promotional rates and loyalty programs such as Marriott Bonvoy and Prokard Explorer, which incentivize repeat stays and customer loyalty. Additionally, Protea Hotels generates revenue from hosting meetings and events, catering to both corporate and social gatherings.

The brand's commitment to personalized service ensures that guests receive tailored experiences, enhancing customer satisfaction and encouraging repeat business. Protea Hotels also leverages Marriott's global network to attract international travelers, further boosting its revenue streams.

In summary, Protea Hotels by Marriott is a key player in the African hospitality market, offering a blend of city and bush accommodations with a focus on personalized service. The company serves a wide range of clients and generates revenue through room bookings, dining, and events, supported by strong loyalty programs.

Keywords: Hospitality, Africa, Midmarket, Upmarket, Lodging, Personalized Service, Tourism, Business Travel, Marriott Bonvoy, Events.