Qualifio is a leading interactive marketing platform designed to help brands engage with their audiences through a variety of interactive formats such as quizzes, games, polls, and contests. Founded in 2011 by Olivier and Serge, the company has grown to serve a diverse range of clients including marketers, media companies, and brands looking to enhance their customer engagement strategies. Operating primarily in the digital marketing sector, Qualifio offers two main products: Qualifio Engage and Qualifio Loyalty. Qualifio Engage allows users to create interactive campaigns that capture valuable data and foster audience engagement, while Qualifio Loyalty enables brands to reward and segment their customers through interaction-based programs that go beyond simple purchases. The company's business model revolves around a subscription-based service, providing clients with access to a suite of tools and templates to create customized marketing campaigns. Revenue is generated through these subscriptions as well as additional add-ons like the Advanced Formats, which offer more sophisticated game templates and assets. With a strong management team led by CEO Quentin and CTO Laurent, Qualifio continues to innovate in the field of interactive marketing, helping brands build meaningful relationships with their customers.

Keywords: interactive marketing, quizzes, games, polls, contests, data capture, audience engagement, reward programs, digital marketing, gamified experiences, brand loyalty.