Riskified is a company that specializes in eCommerce revenue protection and fraud prevention. It operates in the digital commerce market, serving online merchants who face challenges related to fraudulent transactions and chargebacks. The company’s primary goal is to help these merchants increase their revenue by turning potential shoppers into actual customers while minimizing the risk of fraud.

Riskified employs advanced machine learning models to make instant decisions about the legitimacy of transactions. This helps merchants filter out fraudulent activities before they reach the bank, thereby improving payment authorization rates and capturing more revenue. By doing so, Riskified not only protects the merchant's bottom line but also enhances the overall customer experience by reducing friction during the checkout process.

The company offers a suite of products designed to optimize and secure the digital shopping journey. One of its key features is Dynamic Checkout, which adjusts the checkout experience based on the risk profile of each customer. This means that legitimate customers can verify their identity seamlessly, without unnecessary hurdles, while potential fraudsters are flagged and stopped.

Riskified's business model revolves around providing these fraud prevention solutions to online merchants. It makes money by charging these merchants for its services, which include pre-authorization decisions, dynamic checkout adjustments, and other fraud prevention tools. The company’s scalable solutions are designed to adapt to the evolving needs of merchants as they expand into new markets, launch new products, and offer various fulfillment options.

In summary, Riskified helps online merchants grow their revenue and improve customer satisfaction by preventing fraud and optimizing the checkout process. Its advanced technology and adaptable solutions make it a valuable partner for any eCommerce business looking to future-proof its operations.

Keywords: eCommerce, fraud prevention, revenue protection, machine learning, dynamic checkout, customer experience, payment authorization, digital commerce, scalable solutions, chargebacks.