ROXi is a digital entertainment platform that transforms your TV into a multimedia hub, offering a wide range of music videos, karaoke, and interactive games. Catering to families and friends, ROXi provides an engaging experience right from the comfort of your sofa. The service is accessible on various smart TV platforms including Sky Q, Amazon Fire TV, Android TV, and Google TV. ROXi operates on a freemium model, allowing users to access a limited range of content for free with advertisements, while offering a premium subscription for an ad-free experience and full access to all features. The company generates revenue through its subscription plans and in-app advertisements. ROXi's market includes tech-savvy households looking for versatile entertainment options. The platform's business model is designed to attract a broad audience by offering both free and premium content, thus maximizing user engagement and retention.

Keywords: digital entertainment, music videos, karaoke, interactive games, smart TV platforms, freemium model, subscription, in-app advertisements, family entertainment, multimedia hub.