Scanbuy, accessible via scanlife.com, is a leading provider of QR Code services, specializing in delivering product transparency through SmartLabel technology. The company operates in the digital marketing and consumer information sector, primarily serving large brands and enterprises. Notable clients include Hershey, Mondelez, Bimbo Bakeries, ConAgra Foods, and Albertsons. These brands rely on Scanbuy to provide detailed product information to consumers, such as allergen content, environmental impact, production methods, and animal welfare standards, through a simple mobile scan of a QR code.

Scanbuy's business model revolves around offering an enterprise-class platform that enables brands to activate and manage QR codes on their product packaging. This platform ensures that consumers can access comprehensive product details instantly, meeting the growing demand for transparency in the food and consumer goods markets. The company generates revenue by charging brands for the deployment and management of these QR codes, as well as offering additional services such as digital marketing campaign support and IP protection.

In addition to its core QR code services, Scanbuy has partnered with Gladson to provide a complete end-to-end SmartLabel solution, enhancing its value proposition to clients. The company also holds a license for Microsoft Tag Technology, ensuring a seamless migration path for existing and new customers who prefer this format.

Scanbuy's market presence is further solidified by its leadership roles in industry associations, such as the Mobile Marketing Association (MMA) Spain, where Isabel Castro, Global Project Manager for Scanbuy, serves as Vice Chairman of the Board of Directors. This involvement underscores the company's commitment to advancing mobile marketing technologies and standards.

Keywords: QR Codes, SmartLabel, product transparency, digital marketing, consumer information, enterprise platform, food industry, brand management, Microsoft Tag, mobile campaigns.