Seventh Generation operates in the consumer goods market, focusing on eco-friendly household products. The company serves environmentally conscious consumers who prioritize sustainability and health in their purchasing decisions. Seventh Generation offers a range of products including laundry detergents, dishwashing liquids, and diapers, all of which are certified biobased by the USDA BioPreferred Program. The business model revolves around selling these products through various retail channels, both online and in physical stores. Revenue is generated through direct sales of these products. The company emphasizes transparency, advocating for healthier products and aiming to eliminate chronic toxins from all its offerings by 2025. Additionally, Seventh Generation is committed to sustainability, with 97% of its product packaging being recyclable as of 2020. The company also engages in climate justice and equity advocacy, aiming to educate the public on the climate crisis and promote local climate action.

Keywords: eco-friendly, biobased, household products, sustainability, transparency, climate justice, equity, recyclable packaging, chronic toxin-free, consumer goods.