SimpliFed is a digital health startup that operates in the infant care market, providing virtual lactation support services. The company's primary clientele includes new parents and families, particularly mothers, who are seeking guidance and support in feeding their infants. SimpliFed's services are designed to alleviate the stress and confusion often associated with infant feeding, offering a judgement-free environment for parents to learn and ask questions.

The company's business model revolves around providing one-on-one virtual appointments with lactation and infant feeding experts. These appointments can start as early as pregnancy and continue throughout the baby's first year, providing ongoing support for breastfeeding, formula feeding, and transitions. SimpliFed also offers group classes based on evidence-based practices, insurance navigation, and access to necessary tools such as breast pumps and formula.

In addition to these paid services, SimpliFed has a private community called Baby Feeding Allies, where parents can connect with peers for additional support. The company also works with various health insurance plans to ensure affordable access to their services. For those outside of their network, SimpliFed offers alternative care pathways, including self-pay options and free classes.

SimpliFed's revenue is generated through the fees charged for their virtual appointments, classes, and other services. The company also likely earns income through partnerships with health insurance companies and sales of infant feeding tools.

Keywords: Digital Health, Infant Care, Virtual Lactation Support, New Parents, Breastfeeding, Formula Feeding, Infant Feeding Tools, Health Insurance Navigation, Baby Feeding Allies, Virtual Appointments.