Sotheby's is a renowned global auction house that specializes in the sale of fine art, luxury items, and collectibles. The company serves a diverse clientele, including private collectors, art dealers, and investors. Sotheby's operates in the high-end art market, offering a wide range of items such as impressionist and modern art, fine jewels, watches, manuscripts, and iconic photographs.

The business model of Sotheby's revolves around organizing and conducting auctions, both live and online. They also offer private sales, where items are sold directly to buyers without an auction. This dual approach allows Sotheby's to cater to different client preferences and maximize their revenue streams. The company makes money through commissions on sales, which are a percentage of the final sale price, as well as fees for appraisals and other services.

Sotheby's is known for its expertise in valuing and selling rare and valuable items. They provide potential sellers with online estimates to determine if their items are suitable for upcoming auctions. This service is particularly useful for individuals who are curious about the value of their possessions and are considering selling them.

The company holds auctions in major cities around the world, including New York, London, Geneva, Paris, and Hong Kong. These events attract a global audience of bidders, both in-person and online, ensuring a competitive market for the items on sale. Sotheby's also curates special collections, such as "The Ginny Williams Collection" and "Magnificent Nudes," which highlight unique and distinguished items.

In addition to auctions, Sotheby's offers private sales through their gallery network, providing a more discreet and personalized buying experience. This service is ideal for clients who prefer privacy and exclusivity in their transactions.

Keywords: auction house, fine art, luxury items, collectibles, private sales, global market, appraisals, online estimates, high-end, exclusive transactions.