Standard International is a leading hospitality company known for its innovative approach to creating immersive experiences at its properties. With offices in New York, London, and Austin, the company operates 16 hotel and food beverage properties under The Standard and Bunkhouse brands, with plans for further expansion. Standard International is at the forefront of integrating technology into the hospitality industry, exemplified by its spontaneous booking application, One Night, which allows for last-minute hotel bookings. The company serves a diverse clientele ranging from business travelers to leisure tourists, primarily targeting urban markets with a penchant for unique and engaging experiences. The business model revolves around property management and hospitality services, generating revenue through room bookings, food and beverage sales, and ancillary services.

Keywords: hospitality, immersive experiences, spontaneous booking, technology-driven, urban markets, The Standard, Bunkhouse, One Night app, property management, food and beverage.