SteelHouse, now known as MNTN, is a cutting-edge advertising technology company that operates in the digital marketing space. The company's primary product, Performance TV, is a software that optimizes television advertising to drive performance for brands. The software is designed to work hard, with the company boasting about 651,000 optimizations a day. This means that the software is constantly adjusting and improving the ads it runs to ensure they are as effective as possible.

MNTN serves a broad range of clients, including advertisers and partners who are looking to maximize their return on ad spend. The company has recently been recognized by Fast Company as the "Next Big Thing in Tech," indicating its growing influence in the advertising technology market.

MNTN's business model revolves around its Performance TV software. The company makes money by charging clients for using its software to run and optimize their television advertising campaigns. The more successful the campaign, the more valuable the software becomes to the client, creating a win-win situation for both parties.

Recently, MNTN has become an official partner of the BWT Alpine F1 Team, a partnership that will likely increase its visibility and reputation in the market. This partnership demonstrates the company's commitment to showing the world how quickly brands can start driving serious performance with Connected TV campaigns.

In summary, MNTN is a rising star in the advertising technology market, providing innovative software solutions that help brands optimize their television advertising campaigns.

Keywords: Advertising Technology, Performance TV, Optimization, Digital Marketing, Return on Ad Spend, Fast Company, Next Big Thing in Tech, BWT Alpine F1 Team, Connected TV Campaigns, MNTN.