Strava is a digital platform that operates in the fitness and social networking market, catering to athletes and fitness enthusiasts. The platform allows users to record, track, and analyze their physical activities, ranging from casual dog walks to professional marathons. It provides a comprehensive suite of metrics, including speed, pace, distance, and unique features like performance comparison and Relative Effort.

Strava's business model is freemium-based, offering basic services for free while charging for premium features. These premium features include advanced training plans, route planning, detailed activity breakdowns, and other analytical tools. The platform generates revenue through these premium subscriptions, enhancing the user experience and providing deeper insights into their performance.

Strava also serves as a social network for athletes, allowing users to share their activities, connect with others, and discover new routes, races, or clubs. This social aspect differentiates Strava from other fitness tracking apps, fostering a community that motivates and inspires each other.

The platform is compatible with most GPS devices and is accessible via iPhone, Android, and web apps, making it widely accessible to millions of athletes worldwide.

In summary, Strava is a fitness tracking and social networking platform that caters to a wide range of athletes, offering both free and premium services. It operates in the digital fitness market, generating revenue through premium subscriptions.

Keywords: Fitness Tracking, Social Networking, Athletes, Freemium Model, Premium Subscriptions, Performance Analysis, Community, Route Discovery, Digital Platform, GPS Compatibility.