TheLightbulb.ai is a startup that operates in the Software as a Service (SaaS) market, providing emotion-aware technology for market research and sales enablement. The company's primary offering is a video-first platform that uses proprietary facial coding technology to identify faces, monitor expressions, and recognize emotions in real-time. This technology allows businesses to map customer engagement and distraction across live and synchronous scenarios, providing valuable insights into consumer behavior.

In addition to facial coding, TheLightbulb.ai also offers eye-tracking technology to identify areas of interest and generate heatmaps, which can be used to drive customer insight for market research on user experiences and creatives. The company also provides automated speech transcription and detailed conversation insights, including text sentiment analysis and audio tonality insights. These features allow businesses to understand not just what is being said in sales meetings and market research sessions, but also the sentiment and emotion behind it.

TheLightbulb.ai's business model is based on providing these services to businesses on a subscription basis. The company's clients are primarily businesses that need to conduct market research or sales enablement, including those in the clothing brand industry. The company's services are designed to be easy to set up and distribute among a sample, making it a valuable tool for researchers looking to drive valuable insights.

Keywords: SaaS, Emotion-aware technology, Facial coding, Eye-tracking, Customer insight, Market research, Sales enablement, Speech transcription, Sentiment analysis, Market surveys.