UrbanDataLab, accessible at urbandatalab.ch, is a startup specializing in location intelligence, which means they help businesses understand and analyze urban environments. Their platform is designed for non-experts, making it easy for companies to gain insights without needing to collect their own data or develop software. This is particularly useful for businesses that want to make data-driven decisions but lack the technical expertise.

UrbanDataLab serves a diverse range of clients, including retailers from various sectors like food, fashion, and furniture, as well as insurance companies. Retailers use their platform to optimize store locations, plan expansions, and understand customer segments. Insurance companies leverage the data to identify customer segments, test the upselling potential of products, and find new customers.

The company operates in the market of urban data analytics and location intelligence. Their business model is based on providing modular solutions that can be customized to meet the unique needs of each client. This flexibility allows them to serve international companies by offering a consistent data model that works across different markets.

UrbanDataLab makes money by offering subscriptions to their platform, which includes access to interactive maps, reliable data, and professional support from data experts. They also provide end-to-end user journeys, integrating data science into the decision-making processes of their clients.

In summary, UrbanDataLab simplifies the complex world of data and technology, making it accessible and useful for businesses looking to understand urban trends and transformations. Their platform is scalable internationally, providing consistent and reliable data across borders.

Keywords: location intelligence, urban data, non-experts, retailers, insurance, data analytics, customizable solutions, international scalability, interactive maps, data-driven decisions.